Description
In order to discuss current economic developments and the situation on the dairy market on the one hand and to exchange information about the Irish grazing system and the conditions in the North German pasture region on the other hand, the farmer union brought together different stakeholders. The Irish grazing system is characterised by high pasture productivity potential, low variability in seasonal supply and quality, home produced feed and sustainable and volatile product prices and rising costs.
Economic developments mainly addressed the fact that prices for cheese or butter were stable, whereas prices for milk powder were in a crisis phase due to full stocks. In particular, adaptation options for the Irish grazing system and the requirements that would have to be created for successful implementation in Northern Germany were discussed. What is needed is public relations work and bringing the consumers closer to agriculture. As innovative idea, which is already offered in this year for the first time for cyclists, there is the so-called „milk cow route“. Life-sized steel cows on the road not only show the way, but also provide consumers with a lot of information about milk and agriculture in the form of QR codes. This concept is now to be disseminated more widely, as it is intended to increase awareness of grassland regions and agriculture.
Abstract also available in:
Dutch | French | German | Italian | Polish | Swedish
