Description
In order to increase consumer acceptance, the farmer uses several digital channels to report about his daily life.
Agricultural production is increasingly being criticized by the media and the costumer´s need for information is growing. By using social media and other public channels, Amos Venema became a known blogger and fills the gap between farmers and consumers.
Farm description
Environment
- Soil type: Clay
- Climate: Temperate oceanic climate
Grassland management
- Grazing: Yes
- Grazing management type: rotational grazing
Structure
- Agricultural Area : 113 ha
- Permanent grassland area: 107 ha
- Number of animals: 170 milking cows
- Average stocking rates:
- Agricultural area 2.21 LU/ha
- Grassland area 2.33 LU/ha
Animal performance
- Breed type: HF
Other features
- HF breeding farm
Why it is working
The farmer describes his daily life and his farm work in a clear and simple way. He comments on current agricultural policy and ex-plains how farmes are affected. Due to transparency and positive descriptions a high acceptance is created.
